Larry Ross is President of A. Larry Ross Communications, a full-service agency he founded in 1994 to provide cross-over media liaison emanating from, or targeted to, the Christian market. He has more than 39 years of experience in mainstream and Christian public relations, providing senior strategic PR counsel at both agency and corporate levels to help individuals and organizations influence public opinion through the power of story. Newsweek magazine headlined Mr. Ross’ as “Point Man for God” and a New York Times Magazine personal profile feature quoted him as saying his job is “…to find the sweet spot where faith and culture intersect.” His work includes consultation and ongoing representation for many of the world’s most influential Christian leaders, including Pastor Rick Warren; Christian ministries; churches; and national theatrical film releases, such as “The Passion of The Christ.”
